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Increasing the Power of Your Study by Increasing the Effect..:
Meyvis, Tom
;
Van Osselaer, Stijn M J
;
Darren, Dahl
...
Journal of Consumer Research. 44 (2017) 5 - p. 1157-1173 , 2017
Link:
https://doi.org/10.1093/jcr/ucx110
RT Journal T1
Increasing the Power of Your Study by Increasing the Effect Size
UL https://suche.suub.uni-bremen.de/peid=cr-10.1093_jcr_ucx110&Exemplar=1&LAN=DE A1 Meyvis, Tom A1 Van Osselaer, Stijn M J A1 Darren, Dahl A1 Fischer, Eileen A1 Johar, Gita A1 Morwitz, Vicki PB Oxford University Press (OUP) YR 2017 SN 0093-5301 SN 1537-5277 JF Journal of Consumer Research VO 44 IS 5 SP 1157 OP 1173 LK http://dx.doi.org/https://doi.org/10.1093/jcr/ucx110 DO https://doi.org/10.1093/jcr/ucx110 SF ELIB - SuUB Bremen
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