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1 Ergebnisse
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Mind the Gap: How Smaller Numerical Differences Can Increas..:
Shoham, Meyrav
;
Moldovan, Sarit
;
Steinhart, Yael
..
Journal of Consumer Research. 45 (2018) 4 - p. 761-774 , 2018
Link:
https://doi.org/10.1093/jcr/ucy022
RT Journal T1
Mind the Gap: How Smaller Numerical Differences Can Increase Product Attractiveness
UL https://suche.suub.uni-bremen.de/peid=cr-10.1093_jcr_ucy022&Exemplar=1&LAN=DE A1 Shoham, Meyrav A1 Moldovan, Sarit A1 Steinhart, Yael A1 Morwitz, Vicki A1 Janiszewski, Chris PB Oxford University Press (OUP) YR 2018 SN 0093-5301 SN 1537-5277 JF Journal of Consumer Research VO 45 IS 4 SP 761 OP 774 LK http://dx.doi.org/https://doi.org/10.1093/jcr/ucy022 DO https://doi.org/10.1093/jcr/ucy022 SF ELIB - SuUB Bremen
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