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1 Ergebnisse
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The Secrecy Effect: Secret Consumption Increases Women's Pr..:
John, Deborah Roedder
;
Rodas, Maria A
;
Morwitz, Vicki G
..
Journal of Consumer Research. 46 (2019) 6 - p. 1093-1109 , 2019
Link:
https://doi.org/10.1093/jcr/ucz041
RT Journal T1
The Secrecy Effect: Secret Consumption Increases Women's Product Evaluations and Choice
UL https://suche.suub.uni-bremen.de/peid=cr-10.1093_jcr_ucz041&Exemplar=1&LAN=DE A1 John, Deborah Roedder A1 Rodas, Maria A A1 Morwitz, Vicki G A1 Jeffrey Inman, J A1 Morales, Andrea C PB Oxford University Press (OUP) YR 2019 SN 0093-5301 SN 1537-5277 JF Journal of Consumer Research VO 46 IS 6 SP 1093 OP 1109 LK http://dx.doi.org/https://doi.org/10.1093/jcr/ucz041 DO https://doi.org/10.1093/jcr/ucz041 SF ELIB - SuUB Bremen
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