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1 Ergebnisse
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From customer relationship management to customer‐managed r..:
Law, Monica
;
Lau, Theresa
;
Wong, Y.H.
Marketing Intelligence & Planning. 21 (2003) 1 - p. 51-60 , 2003
Link:
https://doi.org/10.1108/02634500310458153
RT Journal T1
From customer relationship management to customer‐managed relationship: unraveling the paradox with a co‐creative perspective
UL https://suche.suub.uni-bremen.de/peid=cr-10.1108_02634500310458153&Exemplar=1&LAN=DE A1 Law, Monica A1 Lau, Theresa A1 Wong, Y.H. PB Emerald YR 2003 SN 0263-4503 JF Marketing Intelligence & Planning VO 21 IS 1 SP 51 OP 60 LK http://dx.doi.org/https://doi.org/10.1108/02634500310458153 DO https://doi.org/10.1108/02634500310458153 SF ELIB - SuUB Bremen
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