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Left Brain Marketing Planning: a Forrester Research® viewpo..:
Pickton, David
Marketing Intelligence & Planning. 23 (2005) 6 - p. 537-542 , 2005
Link:
https://doi.org/10.1108/02634500510624101
RT Journal T1 <Title>Left Brain Marketing Planning: a Forrester Research® viewpoint</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1108_02634500510624101&Exemplar=1&LAN=DE A1 Pickton, David PB Emerald YR 2005 SN 0263-4503 JF Marketing Intelligence & Planning VO 23 IS 6 SP 537 OP 542 LK http://dx.doi.org/https://doi.org/10.1108/02634500510624101 DO https://doi.org/10.1108/02634500510624101 SF ELIB - SuUB Bremen
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