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1 Ergebnisse
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Evaluating viral marketing: isolating the key criteria:
Cruz, Danilo
;
Fill, Chris
Marketing Intelligence & Planning. 26 (2008) 7 - p. 743-758 , 2008
Link:
https://doi.org/10.1108/02634500810916690
RT Journal T1 <Title>Evaluating viral marketing: isolating the key criteria</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1108_02634500810916690&Exemplar=1&LAN=DE A1 Cruz, Danilo A1 Fill, Chris PB Emerald YR 2008 SN 0263-4503 JF Marketing Intelligence & Planning VO 26 IS 7 SP 743 OP 758 LK http://dx.doi.org/https://doi.org/10.1108/02634500810916690 DO https://doi.org/10.1108/02634500810916690 SF ELIB - SuUB Bremen
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