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1 Ergebnisse
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Television advertisements and children's buying behaviour:
Priya, Pankaj
;
Kanti Baisya, Rajat
;
Sharma, Seema
Marketing Intelligence & Planning. 28 (2010) 2 - p. 151-169 , 2010
Link:
https://doi.org/10.1108/02634501011029664
RT Journal T1
Television advertisements and children's buying behaviour
UL https://suche.suub.uni-bremen.de/peid=cr-10.1108_02634501011029664&Exemplar=1&LAN=DE A1 Priya, Pankaj A1 Kanti Baisya, Rajat A1 Sharma, Seema PB Emerald YR 2010 SN 0263-4503 JF Marketing Intelligence & Planning VO 28 IS 2 SP 151 OP 169 LK http://dx.doi.org/https://doi.org/10.1108/02634501011029664 DO https://doi.org/10.1108/02634501011029664 SF ELIB - SuUB Bremen
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