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1 Ergebnisse
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Brand equity in higher education:
Mourad, Maha
;
Ennew, Christine
;
Kortam, Wael
Marketing Intelligence & Planning. 29 (2011) 4 - p. 403-420 , 2011
Link:
https://doi.org/10.1108/02634501111138563
RT Journal T1 <Title>Brand equity in higher education</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1108_02634501111138563&Exemplar=1&LAN=DE A1 Mourad, Maha A1 Ennew, Christine A1 Kortam, Wael PB Emerald YR 2011 SN 0263-4503 JF Marketing Intelligence & Planning VO 29 IS 4 SP 403 OP 420 LK http://dx.doi.org/https://doi.org/10.1108/02634501111138563 DO https://doi.org/10.1108/02634501111138563 SF ELIB - SuUB Bremen
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