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Judging marketing mix effectiveness:
Brooks, Neil
;
Simkin, Lyndon
Marketing Intelligence & Planning. 30 (2012) 5 - p. 494-514 , 2012
Link:
https://doi.org/10.1108/02634501211251025
RT Journal T1 <Title>Judging marketing mix effectiveness</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1108_02634501211251025&Exemplar=1&LAN=DE A1 Brooks, Neil A1 Simkin, Lyndon PB Emerald YR 2012 SN 0263-4503 JF Marketing Intelligence & Planning VO 30 IS 5 SP 494 OP 514 LK http://dx.doi.org/https://doi.org/10.1108/02634501211251025 DO https://doi.org/10.1108/02634501211251025 SF ELIB - SuUB Bremen
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