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Determinants of cross‐buying intentions in banking services..:
Hong, Jung‐Kee
;
Lee, You‐il
International Journal of Bank Marketing. 30 (2012) 5 - p. 328-358 , 2012
Link:
https://doi.org/10.1108/02652321211247408
RT Journal T1 <Title>Determinants of cross‐buying intentions in banking services in collectivistic culture</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1108_02652321211247408&Exemplar=1&LAN=DE A1 Hong, Jung‐Kee A1 Lee, You‐il PB Emerald YR 2012 SN 0265-2323 JF International Journal of Bank Marketing VO 30 IS 5 SP 328 OP 358 LK http://dx.doi.org/https://doi.org/10.1108/02652321211247408 DO https://doi.org/10.1108/02652321211247408 SF ELIB - SuUB Bremen
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