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1 Ergebnisse
1
Linking products to a cause or affinity group: Does this re..:
Mekonnen, Aster
;
Harris, Fiona
;
Laing, Angus
European Journal of Marketing. 42 (2008) 1/2 - p. 135-153 , 2008
Link:
https://doi.org/10.1108/03090560810840943
RT Journal T1
Linking products to a cause or affinity group: Does this really make them more attractive to consumers?
UL https://suche.suub.uni-bremen.de/peid=cr-10.1108_03090560810840943&Exemplar=1&LAN=DE A1 Mekonnen, Aster A1 Harris, Fiona A1 Laing, Angus PB Emerald YR 2008 SN 0309-0566 JF European Journal of Marketing VO 42 IS 1/2 SP 135 OP 153 LK http://dx.doi.org/https://doi.org/10.1108/03090560810840943 DO https://doi.org/10.1108/03090560810840943 SF ELIB - SuUB Bremen
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