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The global diffusion of relationship marketing:
Hansen, Sofie
European Journal of Marketing. 42 (2008) 11/12 - p. 1156-1161 , 2008
Link:
https://doi.org/10.1108/03090560810903600
RT Journal T1 <Title>The global diffusion of relationship marketing</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1108_03090560810903600&Exemplar=1&LAN=DE A1 Hansen, Sofie PB Emerald YR 2008 SN 0309-0566 JF European Journal of Marketing VO 42 IS 11/12 SP 1156 OP 1161 LK http://dx.doi.org/https://doi.org/10.1108/03090560810903600 DO https://doi.org/10.1108/03090560810903600 SF ELIB - SuUB Bremen
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