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Examining the academic/commercial divide in marketing resea..:
Baines, Paul R.
;
Brennan, Ross
;
Gill, Mark
.
European Journal of Marketing. 43 (2009) 11/12 - p. 1289-1299 , 2009
Link:
https://doi.org/10.1108/03090560910989894
RT Journal T1
Examining the academic/commercial divide in marketing research
UL https://suche.suub.uni-bremen.de/peid=cr-10.1108_03090560910989894&Exemplar=1&LAN=DE A1 Baines, Paul R. A1 Brennan, Ross A1 Gill, Mark A1 Mortimore, Roger PB Emerald YR 2009 SN 0309-0566 JF European Journal of Marketing VO 43 IS 11/12 SP 1289 OP 1299 LK http://dx.doi.org/https://doi.org/10.1108/03090560910989894 DO https://doi.org/10.1108/03090560910989894 SF ELIB - SuUB Bremen
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