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Consumer resistance between conflict and cooperation: the e..:
Chalamon, Isabelle
European Journal of Marketing. 45 (2011) 11/12 - p. 1736-1745 , 2011
Link:
https://doi.org/10.1108/03090561111167379
RT Journal T1 <Title>Consumer resistance between conflict and cooperation: the extreme case of orphan drugs</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1108_03090561111167379&Exemplar=1&LAN=DE A1 Chalamon, Isabelle PB Emerald YR 2011 SN 0309-0566 JF European Journal of Marketing VO 45 IS 11/12 SP 1736 OP 1745 LK http://dx.doi.org/https://doi.org/10.1108/03090561111167379 DO https://doi.org/10.1108/03090561111167379 SF ELIB - SuUB Bremen
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