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Towards a framework for managing corporate identity:
Markwick, Nigel
;
Fill, Chris
European Journal of Marketing. 31 (1997) 5 - p. 396-409 , 1997
Link:
https://doi.org/10.1108/03090569710167619
RT Journal T1 <Title>Towards a framework for managing corporate identity</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1108_03090569710167619&Exemplar=1&LAN=DE A1 Markwick, Nigel A1 Fill, Chris PB Emerald YR 1997 SN 0309-0566 JF European Journal of Marketing VO 31 IS 5 SP 396 OP 409 LK http://dx.doi.org/https://doi.org/10.1108/03090569710167619 DO https://doi.org/10.1108/03090569710167619 SF ELIB - SuUB Bremen
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