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1 Ergebnisse
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Low attention advertising processing in B2B markets:
Bach Jensen, Morten
;
Lund Jepsen, Anna
Journal of Business & Industrial Marketing. 22 (2007) 5 - p. 342-348 , 2007
Link:
https://doi.org/10.1108/08858620710773477
RT Journal T1 <Title>Low attention advertising processing in B2B markets</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1108_08858620710773477&Exemplar=1&LAN=DE A1 Bach Jensen, Morten A1 Lund Jepsen, Anna PB Emerald YR 2007 SN 0885-8624 JF Journal of Business & Industrial Marketing VO 22 IS 5 SP 342 OP 348 LK http://dx.doi.org/https://doi.org/10.1108/08858620710773477 DO https://doi.org/10.1108/08858620710773477 SF ELIB - SuUB Bremen
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