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The effects of purchase orientations on perceived loyalty p..:
Meyer‐Waarden, Lars
;
Benavent, Christophe
;
Castéran, Herbert
International Journal of Retail & Distribution Management. 41 (2013) 3 - p. 201-225 , 2013
Link:
https://doi.org/10.1108/09590551311306255
RT Journal T1 <Title>The effects of purchase orientations on perceived loyalty programmes' benefits and loyalty</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1108_09590551311306255&Exemplar=1&LAN=DE A1 Meyer‐Waarden, Lars A1 Benavent, Christophe A1 Castéran, Herbert PB Emerald YR 2013 SN 0959-0552 JF International Journal of Retail & Distribution Management VO 41 IS 3 SP 201 OP 225 LK http://dx.doi.org/https://doi.org/10.1108/09590551311306255 DO https://doi.org/10.1108/09590551311306255 SF ELIB - SuUB Bremen
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