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Exploiting the opportunities of Internet and multi‐channel ..:
Sotgiu, Francesca
;
Ancarani, Fabio
Journal of Product & Brand Management. 13 (2004) 2 - p. 125-136 , 2004
Link:
https://doi.org/10.1108/10610420410529753
RT Journal T1
Exploiting the opportunities of Internet and multi‐channel pricing: an exploratory research
UL https://suche.suub.uni-bremen.de/peid=cr-10.1108_10610420410529753&Exemplar=1&LAN=DE A1 Sotgiu, Francesca A1 Ancarani, Fabio PB Emerald YR 2004 SN 1061-0421 JF Journal of Product & Brand Management VO 13 IS 2 SP 125 OP 136 LK http://dx.doi.org/https://doi.org/10.1108/10610420410529753 DO https://doi.org/10.1108/10610420410529753 SF ELIB - SuUB Bremen
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