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1 Ergebnisse
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Brand power revisited: measuring brand equity in cyber‐spac:
Na, WoonBong
;
Marshall, Roger
Journal of Product & Brand Management. 14 (2005) 1 - p. 49-56 , 2005
Link:
https://doi.org/10.1108/10610420510583743
RT Journal T1
Brand power revisited: measuring brand equity in cyber‐space
UL https://suche.suub.uni-bremen.de/peid=cr-10.1108_10610420510583743&Exemplar=1&LAN=DE A1 Na, WoonBong A1 Marshall, Roger PB Emerald YR 2005 SN 1061-0421 JF Journal of Product & Brand Management VO 14 IS 1 SP 49 OP 56 LK http://dx.doi.org/https://doi.org/10.1108/10610420510583743 DO https://doi.org/10.1108/10610420510583743 SF ELIB - SuUB Bremen
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