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Changing affective content in brand and product attributes:
Abbott, Marcus
;
Holland, Ray
;
Giacomin, Joseph
.
Journal of Product & Brand Management. 18 (2009) 1 - p. 17-26 , 2009
Link:
https://doi.org/10.1108/10610420910933335
RT Journal T1
Changing affective content in brand and product attributes
UL https://suche.suub.uni-bremen.de/peid=cr-10.1108_10610420910933335&Exemplar=1&LAN=DE A1 Abbott, Marcus A1 Holland, Ray A1 Giacomin, Joseph A1 Shackleton, John PB Emerald YR 2009 SN 1061-0421 JF Journal of Product & Brand Management VO 18 IS 1 SP 17 OP 26 LK http://dx.doi.org/https://doi.org/10.1108/10610420910933335 DO https://doi.org/10.1108/10610420910933335 SF ELIB - SuUB Bremen
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