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Consumption values, sponsorship awareness, brand and produc..:
Pope, Nigel
Journal of Product & Brand Management. 7 (1998) 2 - p. 124-136 , 1998
Link:
https://doi.org/10.1108/10610429810216883
RT Journal T1 <Title>Consumption values, sponsorship awareness, brand and product use</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1108_10610429810216883&Exemplar=1&LAN=DE A1 Pope, Nigel PB Emerald YR 1998 SN 1061-0421 JF Journal of Product & Brand Management VO 7 IS 2 SP 124 OP 136 LK http://dx.doi.org/https://doi.org/10.1108/10610429810216883 DO https://doi.org/10.1108/10610429810216883 SF ELIB - SuUB Bremen
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