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Brand, organization identity and reputation: SMEs as expres..:
Abimbola, Temi
;
Kocak, Akin
;
Abimbola, Temi
Qualitative Market Research: An International Journal. 10 (2007) 4 - p. 416-430 , 2007
Link:
https://doi.org/10.1108/13522750710819748
RT Journal T1 <Title>Brand, organization identity and reputation: SMEs as expressive organizations: A resources‐based perspective</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1108_13522750710819748&Exemplar=1&LAN=DE A1 Abimbola, Temi A1 Kocak, Akin A1 Abimbola, Temi PB Emerald YR 2007 SN 1352-2752 JF Qualitative Market Research: An International Journal VO 10 IS 4 SP 416 OP 430 LK http://dx.doi.org/https://doi.org/10.1108/13522750710819748 DO https://doi.org/10.1108/13522750710819748 SF ELIB - SuUB Bremen
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