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Brand image associations for large virtual groups:
Danes, Jeffrey E.
;
Hess, Jeffrey S.
;
Story, John W.
.
Qualitative Market Research: An International Journal. 13 (2010) 3 - p. 309-323 , 2010
Link:
https://doi.org/10.1108/13522751011053653
RT Journal T1 <Title>Brand image associations for large virtual groups</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1108_13522751011053653&Exemplar=1&LAN=DE A1 Danes, Jeffrey E. A1 Hess, Jeffrey S. A1 Story, John W. A1 York, Jonathan L. PB Emerald YR 2010 SN 1352-2752 JF Qualitative Market Research: An International Journal VO 13 IS 3 SP 309 OP 323 LK http://dx.doi.org/https://doi.org/10.1108/13522751011053653 DO https://doi.org/10.1108/13522751011053653 SF ELIB - SuUB Bremen
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