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The reliability of Webster's marketing culture instrument: ..:
McNeil, Margaret
;
Myers, Stephen
;
Adam, Douglas
Asia Pacific Journal of Marketing and Logistics. 13 (2001) 4 - p. 66-78 , 2001
Link:
https://doi.org/10.1108/13555850110764874
RT Journal T1 <Title>The reliability of Webster's marketing culture instrument: some western Australian findings</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1108_13555850110764874&Exemplar=1&LAN=DE A1 McNeil, Margaret A1 Myers, Stephen A1 Adam, Douglas PB Emerald YR 2001 SN 1355-5855 JF Asia Pacific Journal of Marketing and Logistics VO 13 IS 4 SP 66 OP 78 LK http://dx.doi.org/https://doi.org/10.1108/13555850110764874 DO https://doi.org/10.1108/13555850110764874 SF ELIB - SuUB Bremen
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