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The effect of cultural allegiance and values on the percept..:
Kobinah, Thomas
;
Mizerski, Dick
;
Mizerski, Katherine
Asia Pacific Journal of Marketing and Logistics. 15 (2003) 1/2 - p. 39-50 , 2003
Link:
https://doi.org/10.1108/13555850310765060
RT Journal T1
The effect of cultural allegiance and values on the perception of spokespersons denying commercial rumours
UL https://suche.suub.uni-bremen.de/peid=cr-10.1108_13555850310765060&Exemplar=1&LAN=DE A1 Kobinah, Thomas A1 Mizerski, Dick A1 Mizerski, Katherine PB Emerald YR 2003 SN 1355-5855 JF Asia Pacific Journal of Marketing and Logistics VO 15 IS 1/2 SP 39 OP 50 LK http://dx.doi.org/https://doi.org/10.1108/13555850310765060 DO https://doi.org/10.1108/13555850310765060 SF ELIB - SuUB Bremen
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