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The effect of perceived quality on brand equity: an empiric..:
Nath Sanyal, Shamindra
;
Datta, Saroj Kumar
Asia Pacific Journal of Marketing and Logistics. 23 (2011) 5 - p. 604-625 , 2011
Link:
https://doi.org/10.1108/13555851111183057
RT Journal T1 <Title>The effect of perceived quality on brand equity: an empirical study on generic drugs</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1108_13555851111183057&Exemplar=1&LAN=DE A1 Nath Sanyal, Shamindra A1 Datta, Saroj Kumar PB Emerald YR 2011 SN 1355-5855 JF Asia Pacific Journal of Marketing and Logistics VO 23 IS 5 SP 604 OP 625 LK http://dx.doi.org/https://doi.org/10.1108/13555851111183057 DO https://doi.org/10.1108/13555851111183057 SF ELIB - SuUB Bremen
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