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1 Ergebnisse
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Student corporate brand identification: an exploratory case..:
Balmer, John M.T.
;
Liao, Mei‐Na
;
Powell, Shaun
Corporate Communications: An International Journal. 12 (2007) 4 - p. 356-375 , 2007
Link:
https://doi.org/10.1108/13563280710832515
RT Journal T1 <Title>Student corporate brand identification: an exploratory case study</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1108_13563280710832515&Exemplar=1&LAN=DE A1 Balmer, John M.T. A1 Liao, Mei‐Na A1 Powell, Shaun PB Emerald YR 2007 SN 1356-3289 JF Corporate Communications: An International Journal VO 12 IS 4 SP 356 OP 375 LK http://dx.doi.org/https://doi.org/10.1108/13563280710832515 DO https://doi.org/10.1108/13563280710832515 SF ELIB - SuUB Bremen
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