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1 Ergebnisse
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Ethical Positioning Index (EPI): an innovative tool for dif..:
Sagar, Mahim
;
Khandelwal, Rishabh
;
Mittal, Amit
.
Corporate Communications: An International Journal. 16 (2011) 2 - p. 124-138 , 2011
Link:
https://doi.org/10.1108/13563281111141651
RT Journal T1 <Title>Ethical Positioning Index (EPI): an innovative tool for differential brand positioning</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1108_13563281111141651&Exemplar=1&LAN=DE A1 Sagar, Mahim A1 Khandelwal, Rishabh A1 Mittal, Amit A1 Singh, Deepali PB Emerald YR 2011 SN 1356-3289 JF Corporate Communications: An International Journal VO 16 IS 2 SP 124 OP 138 LK http://dx.doi.org/https://doi.org/10.1108/13563281111141651 DO https://doi.org/10.1108/13563281111141651 SF ELIB - SuUB Bremen
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