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Loyalty programmes as a tourism service sales channel: a Sp..:
Manuel Ponzoa Casado, José
;
Reinares Lara, Pedro
Tourism Review. 65 (2010) 3 - p. 35-45 , 2010
Link:
https://doi.org/10.1108/16605371011083512
RT Journal T1
Loyalty programmes as a tourism service sales channel: a Spanish multi‐sponsor programme case study
UL https://suche.suub.uni-bremen.de/peid=cr-10.1108_16605371011083512&Exemplar=1&LAN=DE A1 Manuel Ponzoa Casado, José A1 Reinares Lara, Pedro PB Emerald YR 2010 SN 1660-5373 JF Tourism Review VO 65 IS 3 SP 35 OP 45 LK http://dx.doi.org/https://doi.org/10.1108/16605371011083512 DO https://doi.org/10.1108/16605371011083512 SF ELIB - SuUB Bremen
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