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"Pseudo‐scientific hokus pokus": motivational research's Au..:
McLeod, Amanda
Journal of Historical Research in Marketing. 1 (2009) 2 - p. 224-245 , 2009
Link:
https://doi.org/10.1108/17557500910974596
RT Journal T1 <Title>"Pseudo‐scientific hokus pokus": motivational research's Australian application</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1108_17557500910974596&Exemplar=1&LAN=DE A1 McLeod, Amanda PB Emerald YR 2009 SN 1755-750X JF Journal of Historical Research in Marketing VO 1 IS 2 SP 224 OP 245 LK http://dx.doi.org/https://doi.org/10.1108/17557500910974596 DO https://doi.org/10.1108/17557500910974596 SF ELIB - SuUB Bremen
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