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1 Ergebnisse
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Guerrilla marketing's effects on Gen Y's word-of-mouth inte..:
Dinh, Tam Duc
;
Mai, Khuong Ngoc
Asia Pacific Journal of Marketing and Logistics. 28 (2016) 1 - p. 4-22 , 2016
Link:
https://doi.org/10.1108/apjml-06-2015-0102
RT Journal T1 <Title>Guerrilla marketing's effects on Gen Y's word-of-mouth intention – a mediation of credibility</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1108_apjml-06-2015-0102&Exemplar=1&LAN=DE A1 Dinh, Tam Duc A1 Mai, Khuong Ngoc PB Emerald YR 2016 SN 1355-5855 JF Asia Pacific Journal of Marketing and Logistics VO 28 IS 1 SP 4 OP 22 LK http://dx.doi.org/https://doi.org/10.1108/apjml-06-2015-0102 DO https://doi.org/10.1108/apjml-06-2015-0102 SF ELIB - SuUB Bremen
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