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1 Ergebnisse
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Clarifying the impact of product scarcity and perceived uni..:
Chen, Hsiu-Ju
;
Sun, Tzu-Hui
Asia Pacific Journal of Marketing and Logistics. 26 (2014) 2 - p. 232-249 , 2014
Link:
https://doi.org/10.1108/apjml-07-2013-0084
RT Journal T1 <Title>Clarifying the impact of product scarcity and perceived uniqueness in buyers' purchase behavior of games of limited-amount version</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1108_apjml-07-2013-0084&Exemplar=1&LAN=DE A1 Chen, Hsiu-Ju A1 Sun, Tzu-Hui PB Emerald YR 2014 SN 1355-5855 JF Asia Pacific Journal of Marketing and Logistics VO 26 IS 2 SP 232 OP 249 LK http://dx.doi.org/https://doi.org/10.1108/apjml-07-2013-0084 DO https://doi.org/10.1108/apjml-07-2013-0084 SF ELIB - SuUB Bremen
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