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Means-end chain approach for exploring the motivation of re..:
Wang, Edward Shih-Tse
;
Yu, Jia-Rong
Asia Pacific Journal of Marketing and Logistics. 28 (2016) 3 - p. 384-395 , 2016
Link:
https://doi.org/10.1108/apjml-08-2015-0121
RT Journal T1 <Title>Means-end chain approach for exploring the motivation of ready-to-drink tea consumers</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1108_apjml-08-2015-0121&Exemplar=1&LAN=DE A1 Wang, Edward Shih-Tse A1 Yu, Jia-Rong PB Emerald YR 2016 SN 1355-5855 JF Asia Pacific Journal of Marketing and Logistics VO 28 IS 3 SP 384 OP 395 LK http://dx.doi.org/https://doi.org/10.1108/apjml-08-2015-0121 DO https://doi.org/10.1108/apjml-08-2015-0121 SF ELIB - SuUB Bremen
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