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Using best-worst scaling to reveal perceived relative impor..:
Pascoe, Michael
;
Wright, Owen
;
Winzar, Hume
Asia Pacific Journal of Marketing and Logistics. 29 (2017) 2 - p. 393-408 , 2017
Link:
https://doi.org/10.1108/apjml-08-2015-0130
RT Journal T1 <Title>Using best-worst scaling to reveal perceived relative importance of website attributes</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1108_apjml-08-2015-0130&Exemplar=1&LAN=DE A1 Pascoe, Michael A1 Wright, Owen A1 Winzar, Hume PB Emerald YR 2017 SN 1355-5855 JF Asia Pacific Journal of Marketing and Logistics VO 29 IS 2 SP 393 OP 408 LK http://dx.doi.org/https://doi.org/10.1108/apjml-08-2015-0130 DO https://doi.org/10.1108/apjml-08-2015-0130 SF ELIB - SuUB Bremen
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