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The importance of CSR initiatives in building customer supp..:
Ajina, Ahmed Suhail
;
Japutra, Arnold
;
Nguyen, Bang
..
Asia Pacific Journal of Marketing and Logistics. 31 (2019) 3 - p. 691-713 , 2019
Link:
https://doi.org/10.1108/apjml-11-2017-0284
RT Journal T1
The importance of CSR initiatives in building customer support and loyalty: Evidence from Saudi Arabia
UL https://suche.suub.uni-bremen.de/peid=cr-10.1108_apjml-11-2017-0284&Exemplar=1&LAN=DE A1 Ajina, Ahmed Suhail A1 Japutra, Arnold A1 Nguyen, Bang A1 Syed Alwi, Sharifah Faridah A1 Al-Hajla, Ali H. PB Emerald YR 2019 SN 1355-5855 JF Asia Pacific Journal of Marketing and Logistics VO 31 IS 3 SP 691 OP 713 LK http://dx.doi.org/https://doi.org/10.1108/apjml-11-2017-0284 DO https://doi.org/10.1108/apjml-11-2017-0284 SF ELIB - SuUB Bremen
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