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An integrative approach to eWOM and marketing communication:
Weisfeld-Spolter, Suri
;
Sussan, Fiona
;
Gould, Stephen
Corporate Communications: An International Journal. 19 (2014) 3 - p. 260-274 , 2014
Link:
https://doi.org/10.1108/ccij-03-2013-0015
RT Journal T1 <Title>An integrative approach to eWOM and marketing communications</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1108_ccij-03-2013-0015&Exemplar=1&LAN=DE A1 Weisfeld-Spolter, Suri A1 Sussan, Fiona A1 Gould, Stephen PB Emerald YR 2014 SN 1356-3289 JF Corporate Communications: An International Journal VO 19 IS 3 SP 260 OP 274 LK http://dx.doi.org/https://doi.org/10.1108/ccij-03-2013-0015 DO https://doi.org/10.1108/ccij-03-2013-0015 SF ELIB - SuUB Bremen
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