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PERCEPTIONS OF THE SPECIALTY ADVERTISING INDUSTRY: IMPLICAT..:
Madden, Charles S.
;
Caballero, Marjorie J.
Journal of Business & Industrial Marketing. 2 (1987) 4 - p. 37-44 , 1987
Link:
https://doi.org/10.1108/eb006041
RT Journal T1 <Title>PERCEPTIONS OF THE SPECIALTY ADVERTISING INDUSTRY: IMPLICATIONS FOR BUSINESS MARKETERS</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1108_eb006041&Exemplar=1&LAN=DE A1 Madden, Charles S. A1 Caballero, Marjorie J. PB Emerald YR 1987 SN 0885-8624 JF Journal of Business & Industrial Marketing VO 2 IS 4 SP 37 OP 44 LK http://dx.doi.org/https://doi.org/10.1108/eb006041 DO https://doi.org/10.1108/eb006041 SF ELIB - SuUB Bremen
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