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A MARKETING APPROACH FOR CUSTOMER RETENTION:
Rosenberg, Larry J.
;
Czepiel, John A.
Journal of Consumer Marketing. 1 (1984) 2 - p. 45-51 , 1984
Link:
https://doi.org/10.1108/eb008094
RT Journal T1 <Title>A MARKETING APPROACH FOR CUSTOMER RETENTION</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1108_eb008094&Exemplar=1&LAN=DE A1 Rosenberg, Larry J. A1 Czepiel, John A. PB Emerald YR 1984 SN 0736-3761 JF Journal of Consumer Marketing VO 1 IS 2 SP 45 OP 51 LK http://dx.doi.org/https://doi.org/10.1108/eb008094 DO https://doi.org/10.1108/eb008094 SF ELIB - SuUB Bremen
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