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Research Note: Information or Persuasion: A Content Analysi..:
Mohd Khan, Kaleem
;
Khalid Azam, M.
;
Khan, Mohmood Ali
Asia Pacific International Journal of Marketing. 3 (1991) 2 - p. 55-63 , 1991
Link:
https://doi.org/10.1108/eb010227
RT Journal T1 <Title>Research Note: Information or Persuasion: A Content Analysis of Magazine Advertisements in India</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1108_eb010227&Exemplar=1&LAN=DE A1 Mohd Khan, Kaleem A1 Khalid Azam, M. A1 Khan, Mohmood Ali PB Emerald YR 1991 SN 0954-7517 JF Asia Pacific International Journal of Marketing VO 3 IS 2 SP 55 OP 63 LK http://dx.doi.org/https://doi.org/10.1108/eb010227 DO https://doi.org/10.1108/eb010227 SF ELIB - SuUB Bremen
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