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1
EXPANDING MARKETING OPPORTUNITIES WITH PRE‐NEED SERVICES:
Kyj, Myroslaw J.
;
Jayachandran, C.
;
Haverty, John L.
Journal of Services Marketing. 2 (1988) 3 - p. 55-63 , 1988
Link:
https://doi.org/10.1108/eb024734
RT Journal T1
EXPANDING MARKETING OPPORTUNITIES WITH PRE‐NEED SERVICES
UL https://suche.suub.uni-bremen.de/peid=cr-10.1108_eb024734&Exemplar=1&LAN=DE A1 Kyj, Myroslaw J. A1 Jayachandran, C. A1 Haverty, John L. PB Emerald YR 1988 SN 0887-6045 JF Journal of Services Marketing VO 2 IS 3 SP 55 OP 63 LK http://dx.doi.org/https://doi.org/10.1108/eb024734 DO https://doi.org/10.1108/eb024734 SF ELIB - SuUB Bremen
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