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The impact of marketing activities on service brand equity:..:
Kumar, Ravi Shekhar
;
Dash, Satyabhusan
;
Malhotra, Naresh K.
European Journal of Marketing. 52 (2018) 3/4 - p. 596-618 , 2018
Link:
https://doi.org/10.1108/ejm-05-2016-0262
RT Journal T1
The impact of marketing activities on service brand equity: The mediating role of evoked experience
UL https://suche.suub.uni-bremen.de/peid=cr-10.1108_ejm-05-2016-0262&Exemplar=1&LAN=DE A1 Kumar, Ravi Shekhar A1 Dash, Satyabhusan A1 Malhotra, Naresh K. PB Emerald YR 2018 SN 0309-0566 JF European Journal of Marketing VO 52 IS 3/4 SP 596 OP 618 LK http://dx.doi.org/https://doi.org/10.1108/ejm-05-2016-0262 DO https://doi.org/10.1108/ejm-05-2016-0262 SF ELIB - SuUB Bremen
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