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1 Ergebnisse
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Do brands compete or coexist? How persistence of brand loya..:
Sheth, Jagdish
;
Koschmann, Anthony
European Journal of Marketing. 53 (2019) 1 - p. 2-19 , 2019
Link:
https://doi.org/10.1108/ejm-07-2018-0489
RT Journal T1
Do brands compete or coexist? How persistence of brand loyalty segments the market
UL https://suche.suub.uni-bremen.de/peid=cr-10.1108_ejm-07-2018-0489&Exemplar=1&LAN=DE A1 Sheth, Jagdish A1 Koschmann, Anthony PB Emerald YR 2019 SN 0309-0566 JF European Journal of Marketing VO 53 IS 1 SP 2 OP 19 LK http://dx.doi.org/https://doi.org/10.1108/ejm-07-2018-0489 DO https://doi.org/10.1108/ejm-07-2018-0489 SF ELIB - SuUB Bremen
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