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Future developments in IMC: why e-mail with video trumps te..:
Scheinbaum, Angeline Close
;
Hampel, Stefan
;
Kang, Mihyun
European Journal of Marketing. 51 (2017) 3 - p. 627-645 , 2017
Link:
https://doi.org/10.1108/ejm-09-2015-0624
RT Journal T1
Future developments in IMC: why e-mail with video trumps text-only e-mails for brands
UL https://suche.suub.uni-bremen.de/peid=cr-10.1108_ejm-09-2015-0624&Exemplar=1&LAN=DE A1 Scheinbaum, Angeline Close A1 Hampel, Stefan A1 Kang, Mihyun PB Emerald YR 2017 SN 0309-0566 JF European Journal of Marketing VO 51 IS 3 SP 627 OP 645 LK http://dx.doi.org/https://doi.org/10.1108/ejm-09-2015-0624 DO https://doi.org/10.1108/ejm-09-2015-0624 SF ELIB - SuUB Bremen
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