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1 Ergebnisse
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Managing initial expectations when word-of-mouth matters: E..:
Yi, Sangyoon
;
Ahn, Jae-Hyeon
European Journal of Marketing. 51 (2017) 1 - p. 123-156 , 2017
Link:
https://doi.org/10.1108/ejm-10-2015-0752
RT Journal T1
Managing initial expectations when word-of-mouth matters: Effects of product value and consumer heterogeneity
UL https://suche.suub.uni-bremen.de/peid=cr-10.1108_ejm-10-2015-0752&Exemplar=1&LAN=DE A1 Yi, Sangyoon A1 Ahn, Jae-Hyeon PB Emerald YR 2017 SN 0309-0566 JF European Journal of Marketing VO 51 IS 1 SP 123 OP 156 LK http://dx.doi.org/https://doi.org/10.1108/ejm-10-2015-0752 DO https://doi.org/10.1108/ejm-10-2015-0752 SF ELIB - SuUB Bremen
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