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1 Ergebnisse
1
Does experiential advertising impact credibility?:
Rajaobelina, Lova
;
Lacroix, Caroline
;
St-Onge, Anik
International Journal of Bank Marketing. 37 (2019) 1 - p. 171-191 , 2019
Link:
https://doi.org/10.1108/ijbm-01-2017-0021
RT Journal T1 <Title>Does experiential advertising impact credibility?</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1108_ijbm-01-2017-0021&Exemplar=1&LAN=DE A1 Rajaobelina, Lova A1 Lacroix, Caroline A1 St-Onge, Anik PB Emerald YR 2019 SN 0265-2323 JF International Journal of Bank Marketing VO 37 IS 1 SP 171 OP 191 LK http://dx.doi.org/https://doi.org/10.1108/ijbm-01-2017-0021 DO https://doi.org/10.1108/ijbm-01-2017-0021 SF ELIB - SuUB Bremen
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