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1 Ergebnisse
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Customer engagement, non-transactional behaviors and experi..:
Moliner-Tena, Miguel Angel
;
Monferrer-Tirado, Diego
;
Estrada-Guillén, Marta
International Journal of Bank Marketing. 37 (2019) 3 - p. 730-754 , 2019
Link:
https://doi.org/10.1108/ijbm-04-2018-0107
RT Journal T1
Customer engagement, non-transactional behaviors and experience in services: A study in the bank sector
UL https://suche.suub.uni-bremen.de/peid=cr-10.1108_ijbm-04-2018-0107&Exemplar=1&LAN=DE A1 Moliner-Tena, Miguel Angel A1 Monferrer-Tirado, Diego A1 Estrada-Guillén, Marta PB Emerald YR 2019 SN 0265-2323 JF International Journal of Bank Marketing VO 37 IS 3 SP 730 OP 754 LK http://dx.doi.org/https://doi.org/10.1108/ijbm-04-2018-0107 DO https://doi.org/10.1108/ijbm-04-2018-0107 SF ELIB - SuUB Bremen
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