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1 Ergebnisse
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Brand competitiveness: Introducing the customer-based brand..:
Winzar, Hume
;
Baumann, Chris
;
Chu, Wujin
International Journal of Contemporary Hospitality Management. 30 (2018) 1 - p. 637-660 , 2018
Link:
https://doi.org/10.1108/ijchm-11-2016-0619
RT Journal T1
Brand competitiveness: Introducing the customer-based brand value (CBBV) – competitiveness chain
UL https://suche.suub.uni-bremen.de/peid=cr-10.1108_ijchm-11-2016-0619&Exemplar=1&LAN=DE A1 Winzar, Hume A1 Baumann, Chris A1 Chu, Wujin PB Emerald YR 2018 SN 0959-6119 JF International Journal of Contemporary Hospitality Management VO 30 IS 1 SP 637 OP 660 LK http://dx.doi.org/https://doi.org/10.1108/ijchm-11-2016-0619 DO https://doi.org/10.1108/ijchm-11-2016-0619 SF ELIB - SuUB Bremen
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