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Conforming to the host country versus being distinct to our..:

Abd Hamid, Hamizah ; O'Kane, Conor ; Everett, André M.
International Journal of Entrepreneurial Behavior & Research.  25 (2019)  5 - p. 919-935 , 2019
Link: https://doi.org/10.1108/ijebr-02-2018-0097