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1 Ergebnisse
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Towards digital loyalty programs: insights from customer me..:
Ieva, Marco
;
Ziliani, Cristina
International Journal of Retail & Distribution Management. 45 (2017) 2 - p. 195-210 , 2017
Link:
https://doi.org/10.1108/ijrdm-01-2016-0012
RT Journal T1 <Title>Towards digital loyalty programs: insights from customer medium preference segmentation</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1108_ijrdm-01-2016-0012&Exemplar=1&LAN=DE A1 Ieva, Marco A1 Ziliani, Cristina PB Emerald YR 2017 SN 0959-0552 JF International Journal of Retail & Distribution Management VO 45 IS 2 SP 195 OP 210 LK http://dx.doi.org/https://doi.org/10.1108/ijrdm-01-2016-0012 DO https://doi.org/10.1108/ijrdm-01-2016-0012 SF ELIB - SuUB Bremen
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