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Factors affecting college students' brand loyalty toward fa..:
Su, Jin
;
Chang, Aihwa
International Journal of Retail & Distribution Management. 46 (2017) 1 - p. 90-107 , 2017
Link:
https://doi.org/10.1108/ijrdm-01-2016-0015
RT Journal T1 <Title>Factors affecting college students' brand loyalty toward fast fashion: A consumer-based brand equity approach</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1108_ijrdm-01-2016-0015&Exemplar=1&LAN=DE A1 Su, Jin A1 Chang, Aihwa PB Emerald YR 2017 SN 0959-0552 JF International Journal of Retail & Distribution Management VO 46 IS 1 SP 90 OP 107 LK http://dx.doi.org/https://doi.org/10.1108/ijrdm-01-2016-0015 DO https://doi.org/10.1108/ijrdm-01-2016-0015 SF ELIB - SuUB Bremen
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